Archive for August, 2011

Hello there! How have you been? I just wanted to take a moment to check in with the folks who supported this blog from the beginning. This past June I started this personal blog and thought that my friends and family would get some small amount of amusement out of it. I never dreamed that it would have any appeal to people who didn’t know me.

Less than three weeks into the life of the Upper Deck, I had over 5,000 views. It occurred to me that sites with that kind of traffic could make a few advertising dollars if operated and managed properly. The Upper Deck, however, was and is hosted by WordPress.com. WordPress is an awesome site for hosting blogs, and I would recommend it to anyone starting out, but if you are going to pour your heart and soul into your content, shouldn’t you at least be able to call it your own and have the potential to make a living from it?

Yes, I'm here to buy some books?

Believe me, I’m no where near making a living off of writing, but that was the goal when I decided to launch underscoopfire.com. You guys were the inspiration. I’m surrounded by very talented and dedicated friends and contributors who want this website to work as much as I do. I was fortunate to have input on the site’s name (a very youthful inside joke we may divulge details on some day), categories, and content from very trusted lifelong friends partners, and they continue to help make the website better everyday. I can’t thank Corey Chapman enough for his leadership on the podcast, and Joe Zicari and Chris Tanski for making it fun and entertaining every week. You can read about all of the talented underscoopfire.com team here. As for the site’s name making no sense, a wise man once said to me, “What does ‘Amazon’ have to do with books and dvds?”

I am continually trying to improve the users’ experience, and provide reasons for readers to come back. We post new content everyday, multiple times on most days. Every column we run on the site is posted on the underscoopfire Facebook page wall, and the link is tweeted to our 530+ Twitter followers.

In an effort to reward our repeat visitors and in an attempt to grow readership, I have installed a REWARDS program. This program is legitimate, no strings attached. You just click on the small rewards banner on the left sidebar, sign up for a free account, and it does the rest. The program tracks how many time you visit, and you get points for things like:

  • Commenting on a post
  • Liking a post
  • Forwarding the link to a friend, and more
You can check the leaderboard, and when you hit certain milestones you earn a gift card to places like Best Buy, eBay, and Groupon. FREE money just for visiting our site. I hope you like it. If not, or if you have other ideas, please contact me. I’m always trying to make the experience better.
As always, thanks for reading.

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For those who follow underscoopfire.com, I apologize for the repetition. I know some friends and family members have subscribed to The Upper Deck to keep in touch and hear about recent stories and developments. For a story about toddlers, bats and hash browns, click here

Thanks again for reading. I look forward to your feedback!


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Just a quick update for those of you who haven’t made the leap over to our new site, underscoopfire.com

We have a PODCAST coming soon!  Two shows recorded and being edited. We’ll keep you posted.

Here’s the latest: (click the titles to be taken to the page)

First Look at Henry Cavill as Superman in The Man of Steel

Five E-Rated Characters that Deserve M-Rated Games

Who Will Face Extinction First? Tom Brady vs Evangeline Lilly

A Zombie Infested 5k Race and Festival

and much more!  Thanks for checking us out, have a great day!


LIKE our Facebook page here

Follow us on Twitter here

how we feel when you don't visit underscoopfire



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This weekend my family and I paid a visit to The Edwards family, and two important discoveries were made. One by me, one by my two-year old son.


It was brought to my attention that many people who clicked ‘SUBSCRIBE’ on the  under..scoop..FIRE! website when it was first released are not actually receiving new content. We are publishing 2 to 3 new articles & columns per day, and if you haven’t gotten them everyday for the last 2 weeks there is something wrong. I had an issue with the subscription service, hopefully it is fixed. Today is the official launch!

There are a few ways to make sure you get your daily dose of the best content on the net:

Go to under..scoop..FIRE!’s Facebook page and click ‘LIKE’ – every time a new column publishes, I post it on the Facebook page, so it will appear in your news feed!

Get on Twitter and follow @underscoopfire – I know you don’t “get” Twitter, or think it’s silly, but you don’t have to ever “tweet” anything, it’s free, and you can just follow people you are interested in (including us, obviously) and you will see what they are up to! Everything we publish gets tweeted out throughout the day! 282 followers and counting!

If none of this works for you, leave me a comment below or shoot me an email and I will put you on my own personal email list and make sure to forward you the new content every morning. Now that’s love.


Ok, thanks for everything and… what’s that? Oh, the second important discovery from our visit?

My son spotted “somebody’s mommy” hanging out in the Edwards’ garage. You guys might wanna lock your garage door at night.


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